Purple Seven has been sharing thinking and opinions in the industry that we hope will promote positive debate on insights to the wider Arts and Culture sector
SOCIAL MEDIA: THE ARTS' UNTAPPED RESOURCE
New analysis from Clive Humby reveals the consumer brands which arts-goers engage with. Published in The Stage for Theatre 2016 Conference.
Insight from ‘big data’ reveals conclusively that arts attenders who book at multiple venues are more likely to be repeat attenders than those who book tickets at one venue only. But there’s a lot more besides
A ‘big data’ perspective reveals that a quarter of so-called ‘new attenders’aren’t new to the arts at all, and frequent attenders are exploiting ticket discounts aimed at engaging new customers.
Which is more influential over repeat attendance – performance or venue? some of the surprising findings that emerge when audiences are invited to complete a survey about an event they’ve just attended.
THEATRE-GOERS ARE FEWER BUT MORE ACTIVE THAN PREVIOUSLY THOUGHT
Nearly a quarter of UK ticket revenues are generated by just 2.5% of customers,and over 2m so-called theatre attenders have lapsed, according to ground-breaking research.
An in-depth project examining Sadler’s Wells’ ‘customer journey’ has resulted in a much more relevant and targeted approach, which should ensure that customers stay happy and, crucially, return.
Insight from ‘big data’ reveals conclusively that arts attenders who book at multiple venues are more likely to be repeat attenders than those who book tickets at one venue only. But there’s a lot more besides
A ‘big data’ perspective reveals that a quarter of so-called ‘new attenders’aren’t new to the arts at all, and frequent attenders are exploiting ticket discounts aimed at engaging new customers.
THEATRE-GOERS ARE FEWER BUT MORE ACTIVE THAN PREVIOUSLY THOUGHT
Nearly a quarter of UK ticket revenues are generated by just 2.5% of customers,and over 2m so-called theatre attenders have lapsed, according to ground-breaking research.
Which is more influential over repeat attendance – performance or venue? some of the surprising findings that emerge when audiences are invited to complete a survey about an event they’ve just attended.
An in-depth project examining Sadler’s Wells’ ‘customer journey’ has resulted in a much more relevant and targeted approach, which should ensure that customers stay happy and, crucially, return.