Audience Journeys audits your ticketing data to understand how your customers engage over time. It also comes with tools to help you see how your audiences change on an ongoing basis. The outputs help you to action the results of the audit.
Audience Journeys can even use genre codes and our survey data as key metrics in better understanding what encouraged a first timer to re-attend.
Audience Journeys is based on recency and frequency and segments are updated daily in your ticketing system. Track the audience journey of a first timer to an active re-attender every day so you can maximise the impact of your marketing budget.
Reduce churn and increase retention by focusing your messages to the right customers. Bring back first time attenders and encourage re-attendance. Audience Journey Segments are proven to give incredible results* when used as the basis for targeting.
Click here to read our case study with Richmond Theatre